This was a GOD Inspired Design. Nike+ Worn to Win is a series of posters showing you a dedicated female athlete that will do what ever it takes to win. The whole concept behind this idea is a female athlete waking up early in the morning to start her morning training. However, before she does that she laces up her "Nike Plus Free Run 3" and straps on her "Nike Plus" gear so that she can track her data and set goals for herself. She sets these goals to meet so that she can challenge her friends and defeat them. She bought into Nike philosophy, "Play life to win" .
Click link to go to Behance to see the Full Campaign - [link]